Infybuzz
Ed. 01 · Launching 2026 · Waitlist open
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Launching 2026 · Waitlist open

Influencer campaigns,
settled on time.

The escrow-first marketplace for brand & creator campaigns. Built for India.

§ 01 · An actual campaign, mid-flight

Every ₹ traceable. Every step logged.

This is what a live campaign looks like on the platform. Funds escrowed the moment a rate is agreed. Status visible to both sides in real time. No DMs, no spreadsheets, no chasing invoices.

§ 02 // Four Non-Negotiables Built into the platformNot bolted on

Four things we refuse to do the old way.

01 / Virtual Wallet First

Budgets lock before work begins.

The moment a rate is agreed, total cost — creator rate + 5% platform fee + GST — auto-debits from the brand's wallet into Razorpay escrow. Creators start work knowing the money is already there. No PO chase. No “we'll send it Monday.”

₹0Unpaid invoices, by design
02 / OAuth-Verified Metrics

No screenshots. No inflation.

Creators grant scoped OAuth access to Instagram Business and YouTube. We pull follower count, reach, engagement and demographics directly from Meta Graph API and YouTube Data API. Every number is signed by the platform, not Photoshop.

2Verified networks at launch
03 / SLA-Bound Approvals

Seven days. Then auto-approved.

Every approval has a deadline. If a brand goes dark after delivery, the deliverable auto-approves at day seven and the payout releases the same hour. Ghosting a creator now takes active effort — and still doesn't save you money.

<10dTarget time to first payout
04 / Compliance, by Default

TDS, GST, Form 16A — handled.

TDS deducted at statutory rates. GST invoiced on platform fees. Form 16A issued to creators at year-end. Brands get a clean audit trail. Creators get proof of income. The CA on both sides has nothing to complain about.

5% + 5%Split fee · 2% Enterprise
§ 03 // Anatomy of a Payout Every rupee traceableSettled in ≤ 10 days

From wallet load to creator bank account.

Campaign fund flow from wallet to payout 01 WalletBrand pre-loads ₹ 02 Brief + InviteCreator accepts 03 NegotiateMax 2 rounds 04 Escrow lockAuto-debit at agreement 05 Deliver & review7-day SLA 06 PayoutInstant on approve

A single ₹42,000 deal,
shown end-to-end.

Transparent math. No surprise deductions. No inflated “platform services” line item. Creator rate, platform fee, GST, TDS, payout protection — every number visible to both sides before funds move.

Illustrative · actual rates per campaign terms

LineAmount
Agreed creator rate₹42,000
Platform fee (5%, brand side)+ ₹2,100
GST on platform fee (18%)+ ₹378
Brand pays / escrow holds₹44,478
TDS @ 10% (deducted at source)− ₹4,200
Payout protection (5%, creator side)− ₹2,100
Creator receives₹35,700
§ 04 // Two Sides, One Ledger Brands ship campaignsCreators get paid

The same system, seen from both chairs.

For Brands

You load the wallet.
We protect it.

Built for D2C, e-commerce, FMCG and startups running campaigns between ₹50K and ₹50L. Discover, brief, negotiate, approve — without a single spreadsheet.

  • DiscoverFilter verified creators by audience city, language, tier and real engagement — not follower count.
  • NegotiateA 2-round maximum keeps deals moving. Counter once, accept or decline.
  • CommitFunds auto-debit to escrow the instant a rate is agreed. No POs, no net-30, no invoicing theatre.
  • ReviewApprove in-app within 7 days, or the deliverable auto-approves. Every message is logged for disputes.
  • Year-endForm 16A auto-issued to each creator. Your CA thanks us.
5% platform fee2% Enterprise (₹10L+/mo)
For Creators

You deliver the work.
We make sure you're paid.

Built mobile-first for nano to mega creators across India. Accept briefs, negotiate, upload content and track every rupee in escrow — from your phone, in your language.

  • ConnectOAuth your IG Business or YouTube once. Your metrics are verified on the platform, not printed on a PDF.
  • CertaintyYou only start work after funds are locked in escrow. No payment? No problem — you don't shoot.
  • PWAInstallable from your browser. Push notifications for invites, approvals, payouts. Offline brief drafts.
  • SLABrand review is capped at 7 days. After that, auto-approval triggers and payout releases.
  • TaxTDS deducted automatically. Form 16A delivered at year-end. File returns with receipts, not guesswork.
5% payout protectionInstant UPI / bank settlement
§ 05 // Receipts You Can Audit Six stamps, six guarantees

Trust is a claim.
Stamps are proof.

Stamp 01

OAuth-Verified Metrics

Follower count, reach, engagement, audience demographics — pulled directly from Meta Graph API and YouTube Data API. Refreshed on every campaign pitch.

Meta GraphYouTube Data
Stamp 02

Razorpay Escrow

Campaign funds sit in an RBI-regulated escrow account, not on our books. Neither party can unilaterally withdraw — release is event-driven only.

RBI-regulatedRazorpay PG
Stamp 03

7-Day Approval SLA

Brands review within seven days of delivery, or auto-approval triggers and payout releases. Ghosting is not a strategy on this platform.

Enforced by the platform
Stamp 04

Auto TDS, GST & Form 16A

TDS deducted at statutory rates. GST invoiced on every platform fee. Form 16A delivered to creators at year-end. Compliance is a feature.

Section 194-O ready
Stamp 05

Five-Step Dispute Resolution

Flag within SLA → structured in-app exchange → single revision round → ops arbitration → partial or full release. Every step logged. Nothing dies in a DM.

All steps time-boxed
Stamp 06

Transparent 5% + 5%

Brand pays 5% platform fee on top. Creator contributes 5% payout protection. No hidden mark-ups on creator rates. Ever. Shown before you commit.

2% brand fee at Enterprise
§ 06 // What Ships When Three phasesPublic from day one

The plan, published in advance.

  1. 01● Shipping Q2 2026

    The Foundation.

    Brands onboard. Creators verify via OAuth. Campaigns run end-to-end with escrow, SLA-bound approvals, and auto-tax — across Instagram, Facebook and YouTube from day one.

    Instagram Facebook YouTube Brand web app Creator PWA Razorpay escrow TDS + GST Form 16A
  2. 02◌ Planned Q3 2026

    Affiliate marketing.

    Trackable affiliate links for every creator, per-sale commissions, real-time attribution dashboards, and escrow-settled payouts on verified conversions. Performance campaigns, same trust model.

    Affiliate links UTM + postback Per-sale commissions Attribution dashboard
  3. 03◌ Planned 2027

    Agencies & more networks.

    Twitter/X and LinkedIn come online. Agencies get a multi-client console with white-label campaigns. Enterprise tier unlocks at 2% platform fee for brands spending ₹10L+/month.

    Twitter / X LinkedIn Agency console Enterprise · 2% White-label
§ 07 // Five Honest Questions With direct answers

We skipped the fluffy ones. Here's what you'd actually ask.

Q.01
Why escrow? Isn't that overkill for a ₹40K deal?
Ghosting is the #1 pain in Indian creator contracts — on both sides. Brands vanish after delivery. Creators take advances and underdeliver. Escrow closes both loops: brands can't walk because the money's already locked; creators know they'll be paid because it's been paid already.
Q.02
How are metrics actually verified?
Creators authorise a scoped read-only OAuth connection to their Instagram Business account or YouTube channel. We pull follower count, reach, video views, watch time, demographic splits and engagement rates directly from Meta Graph API and YouTube Data API v3. Nothing is self-reported. Nothing is a screenshot.
Q.03
What does the 5% fee actually cover?
Escrow infrastructure, Razorpay integration, OAuth metric pulls, dispute arbitration by our ops team, SLA automation, auto TDS deduction, GST invoicing, Form 16A generation, and instant payout settlement. We never mark up the creator's rate. What you negotiate is what they get — net of TDS and payout protection, both shown line-by-line up front.
Q.04
What happens when a campaign goes wrong?
Five steps, all time-boxed, all logged. (1) Flag within SLA. (2) Structured in-app exchange — no DMs, everything timestamped. (3) One revision round. (4) If still unresolved, ops arbitration reviews the full audit trail. (5) Outcome is full release, partial release, or full refund. Escrow never goes dark; someone always gets the money.
Q.05
When can I actually use this?
Phase 1 ships in 2026 — Instagram + YouTube, brands and creators, full compliance stack. Early-access brands and creators get priority onboarding and founding rates locked at 3% for life (first 500 signups). Drop your email below — we'll reach out when it's your turn to run the first campaign.
§ 08 // Join the Ledger

The creator economy will have a ledger.
Early entries get founding rates.

Brands, creators, agencies — drop your email. First 500 sign-ups lock in a lifetime 3% platform fee and priority onboarding on day one.

  • 01Tell us if you're a brand, creator, or agency — one click.
  • 02Get a 5-minute onboarding link the day we go live.
  • 03Run your first escrow-backed campaign with founding rates.